Ford is offering the American public a chance to experience directly both its turbocharged Ecoboost engines and its hybrid models.
Ford is inviting potential customers across the country to put the automaker’s fuel efficient EcoBoost-powered vehicles to the test against its competitors while also getting the opportunity to drive the sporty Fiesta ST.
While we tend to focus on the companies hybrid models on this website, Ford is also making efforts to reduce fuel consumption on its regular ICE engines. One way for the company to do so is by turbocharging small engines in order to deliver the power previously provided by bigger engines.
The Ford EcoBoost Challenge will allow people to drive the Ford Fusion and Escape head-to-head against the competition while experiencing how EcoBoost technology delivers both fuel economy and power, according to Ford.
Participants will also have a chance to drive the all-new Fiesta ST, before being available in dealerships.
The tour, beginning in this month, will head to 13 markets nationally.
“Ford is delivering on its promise to give fuel-efficiency-minded customers the power of choice, by offering a lineup that includes five electrified vehicles, two plug-in hybrids and eight vehicles available with EcoBoost Technology,” said David Mondragon, general marketing manager for Ford and Lincoln. “Throughout this tour, we will let consumers experience the technology that helps deliver better fuel economy and engaging driving than the competition.”
The EcoBoost Challenge events will take place on Saturdays in June, July, August and September in each market. Events will include an ST Performance Academy, a hyper-mile challenge for Ford hybrid vehicles and head-to-head competitive drives on an EcoBoost challenge course.
Pre-registration is live at fordecoboostchallengedrive.com.
Space is limited and available on first-come, first-served basis.
Events will open at 9 a.m. and run all day through 6 p.m. in most markets. Locations and dates are:
- Boston, Gillette Stadium, June 22
- Washington, D.C., FedEx Field, June 29
- Chicago, Arlington Park, June 29
- San Francisco, Golden Gate Fields, July 13
- Los Angeles, Rose Bowl, July 20
- New York City, Citi Field, August 17
- Charlotte, Charlotte Motor Speedway, August 24
- Atlanta, Turner Field, September 7
- Dallas, Cowboys Stadium, September 7
- Orlando, Orange County Convention Center, September 14
- Houston, Sam Houston Race Park, September 14
- Miami, Gulfstream Park, September 21
- Minneapolis/St. Paul, Canterbury Park, September 21