Tuesday, May 22, 2012

Ford/Yahoo 'Plugged In' Video Teased

Ford/Yahoo 'Plugged In' Video Teased:
By Philippe Crowe
Perhaps signaling a more mainstream marketing focus than previously thought Ford intended to take with its Focus Electric, the automaker is teaming with Yahoo and celebrities to raise awareness among more than just early adapters via videos with a decidedly pop appeal.
Specifically, Yahoo and Ford are releasing today a teaser video previewing “Plugged In,” a weekly online reality competition show coinciding with the launch of the all-new 2012 Focus Electric and airing exclusively on Yahoo! Screen.
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