Monday, September 19, 2011

Fox’s Greening of the Emmy Awards is More Greenwashing by Climate Destroyer Rupert Murdoch

Fox’s Greening of the Emmy Awards is More Greenwashing by Climate Destroyer Rupert Murdoch:

More Greenwashing by Murdoch’s Anti-Green, Anti-Humanity Newscorp

So I received a lengthy email from the PR wizards at Fox. The subject line, “FOX GOES GREEN FOR RED CARPET ARRIVALS — Press Release and Photos.” Apparently they believe all caps makes their greenwashing more compelling. #FAIL.

I wrote far-too-favorably once about the “greening” of Fox in March 2009, giving Murdoch the benefit of the doubt because he spoke accurately about the science back in 2007 — see Jack Bauer becomes first-ever carbon-neutral torturer as Rupert Murdoch says “Climate change poses clear, catastrophic threats.” But it was all BS.

As the saying goes, fool me once, shame on you. Fool me twice, shame on me. Fool me over and over again, shame on the right-wing media

A company can’t be said to go green if it’s the leading purveyor of anti-science, anti-clean-energy disinformation around the world — see “Foxgate: Leaked email reveals Fox News boss Bill Sammon ordered staff to cast doubt on climate science” and “Murdoch’s NY Post Fabricates Statistic to Vilify Green Jobs” and “How Murdoch’s Times of London and Fox News Coordinate Their Deceitful Reporting on Climate Change.”

Rolling Stone was correct when they labeled Murdoch last year, one of the “The Climate Killers: 17 polluters and deniers who are derailing efforts to curb the climate catastrophe.”

FOX's Green It. Mean It.The email I was sent had this absurd logo Fox has been using:

The point, of course, is that they don’t mean it. Climate Progress readers know that I am all in favor of individual and corporate action — indeed I spent over 10 years working with companies to help them adopt greenhouse gas targets and clean energy. The Climate Savers program I helped World Wildlife Fund launch reduced CO2 emissions “by over 50 million tons by the end of 2010″ — businesses from IBM and Johnson & Johnson to LaFarge and Sony.

But all the individual corporate action in the world can’t make up for the lack of serious climate and clean energy legislation in this country, which Rupert Murdoch’s media empire has done more than any other to squash, indeed to make politically untenable for an entire political party in this country. It is immoral and inexcusable and couldn’t be justified by the purchase of even a million solar panels.

And it’s sad, too, because Fox is doing some pretty interesting things to green itself. Here is the whole email I was sent:



FOX, in partnership with the Academy of Television Arts & Sciences, will bring clean energy to the 63RD PRIMETIME EMMY® AWARDS airing live Sunday, Sept. 18 (8:00-11:00 PM ET live/5:00-8:00 PM PT live) on FOX. Solar panels will provide power to the Primetime Emmys red carpet and, for the first time ever, FOX will donate the solar panels and the red carpet to local charities after the event. In addition, the 390-foot red carpet is the largest ever to be lit entirely by low-energy LED and fluorescent lighting.

This year’s red carpet is made from 25,000 square feet of locally-sourced recycled carpet, produced in the only LEED-certified carpet facility in the world. Made from 50% recycled content, the carpet will be donated after the awards to the Ronald McDonald House Long Beach and to Habitat for Humanity of Greater Los Angeles.

FOX has also partnered with Kinetic Lighting to provide Prism Projection RevEAL Studio LED lighting fixtures throughout the red carpet area. The low-energy LED and fluorescent lighting will vastly reduce power consumption, using only approximately 20% of the power traditionally used for red carpet arrivals.

In addition, the red carpet will be powered by over 200 locally-manufactured solar panels. In the five days leading up to the broadcast, the solar panels, provided by SolarWorld, will produce approximately 925-kWh of energy—enough to power a typical family home for approximately two months. The solar panel system will be tied into the Los Angeles Department of Water and Power utility grid and will greatly reduce FOX’s power consumption.

After the event and with the support of SolarWorld, the solar panel system will be donated to Habitat for Humanity of Greater Los Angeles, which will install the panels in sustainably built homes throughout the Los Angeles area. Once permanently installed, the system is expected to mitigate an average of approximately 90,000 pounds (or 45 tons) of CO2 each year (in addition to approximately 480 pounds of SO2 and 340 pounds of NOx), and will generate renewable energy for at least the next 25 years.

FOX’s goal for all special events is to have zero waste. -Therefore, all food waste and biodegradable disposables will be composted. In addition, all recyclable materials used during the event will be collected and sorted.

Additional highlights of FOX’s greening efforts at the Primetime Emmy Awards include:

  • All signage will be printed with water-based inks either on recycled aluminum by AoSA or on eco-friendly and biodegradable materials.

  • The media press tent and red carpet are entirely incandescent-free. The tent will be illuminated by compact fluorescent and LED lamps. The red carpet will be lit by fluorescent and LED lighting, reducing the power need by approximately 80%.

  • The 25,000 square feet of arrivals red carpet is made of 50% recycled content – including 40% pre-consumer and 10% derived from post-consumer carpet. Additionally, the carpet is being produced locally by Bentley Prince Street whose factory is a mere 16 miles away.

  • In lieu of golf carts traditionally used by staff and crew at such events, bicycles from a previous event will be used on site.

  • Supplemental power will be provided by bio-diesel generators using UPS batteries. The batteries will signal the generator to turn on in the event of a power failure reducing the need to have generators running simultaneously.

  • A full recycling program is in place throughout the main show, media center and red carpet area to collect waste from batteries, paper, bottles, plastic and food.

  • Locally grown and/or organic foods will be provided by Chef Alan Jackson of Lemonade and served to production staff, press and event guests.

  • Events teams will use reusable serviceware including glasses, plates, silverware, serving platters and trays. Tables and chairs are rented and reusable.

  • All linens used in the media areas are rented and will be cleaned with environmentally-friendly laundry detergents.

  • All plants in the arrivals area and media areas are rented and therefore are considered reusable living plants (no cut plants).

SolarWorld is a worldwide leader in offering brand-name, high quality, crystalline solar-power technology. Its strength is its fully integrated solar production. From silicon as the raw material through wafers, cells and modules all the way to turn-key solar systems of all sizes, the group combines all stages of the solar value chain. The central business activity is selling quality modules into the installation and distribution trades and crystalline wafers to the international solar cell industry. Group headquarters are located in Bonn, Germany. The group´s largest production facilities operate in Freiberg, Germany and Hillsboro, OR. Sustainability is the basis of the group strategy. Under the name Solar2World, the group supports care projects using off-grid solar-power solutions in developing countries, exemplifying sustainable economic development. Worldwide, SolarWorld employs about 3,500 people. SolarWorld AG has been quoted on the stock exchange since 1999 and today is listed on, among others, the TecDAX and ÖkoDAX as well as in the sustainability index NAI.

Kinetic Lighting is an award-winning lighting company based in Glendale, California (Los Angeles area). We supply stage lighting and theatrical supplies — with a specialty in energy-efficient LED lighting — to a variety of clients throughout the world. The vast majority of our clients operate in entertainment, exhibit, publicity, social events and retail markets. The lighting services we offer include event lighting services, lighting rentals and sales, lighting design and repair services.

News Corp now brags “we are the world’s first carbon neutral global media company.” What they are is the world’s first climate-science-neutering global media company. Shame on Rupert Murdoch and shame on Fox.

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