Ford adding 1,000 vehicles to Zipcar car-sharing fleets nationwide:
Zipcar has a long history of promoting its collection of Minis and Priuses that members can rent by the hour, but after today's announcement that 1,000 Ford vehicles will join the car-sharing program - making it the largest automotive source in Zipcar's University program - we may see a different tune being advertised soon. The first 650 vehicles will be added to the short time rental fleets this academic year, starting this week.
The companies have agreed on a two-year partnership that will put vehicles like the Ford Focus and Escape onto 250+ campuses nationwide. This helps students when they need a car for a short while, and Ford will offer some discounts, like $10 off the $35 annual membership fee and "$1 off the hourly rate for the first 1 million hours of use on any of the new Ford vehicles at select colleges and universities."
That's all nice and good, but it also helps Ford, as the company acknowledges by saying in the press release that the partnership "introduces a new generation of drivers to Ford vehicles" right at an impressionable time. So, if you had to choose a set of wheels for a college night out on the town, what would you choose?
Check out a video describing the partnership after the jump.Permalink | Email this | Comments